Part II

I read all the comments on the first post, and I totally agree. I don't think that Jonathan Goldsmith portrays Latin Americans in a negative way. Instead, I now feel that he is completely neutral in relation to that ethnic group as a spokesperson. I feel that to really get this point across, it would make sense to compare him to another ad that features a white person with a Latin accent: The Frito Bandito. For, in this case, racial slurs are the focus, and the ad is obviously insulting and unfair.

Take a look yourself at Goldsmith's ad, then at the Frito Bandito (voiced my Mel Blanc, who was the voice for Speedy Gonzales and Bugs Bunny among others). You can see for yourself that Goldsmith does not offend, whereas Frito Bandito, the ad campaign for Fritos corn chips, depends on racial stereotyping for its image.

I fell that those ads can speak for themselves....


Also, I agree about his age making him unique as a spokesperson. Usually, advertisers for beer and such substances are much younger. However, having an older man take over this role, he appears as a mentor or sorts, a man who has traveled the world and knows a lot and can be trusted.